Co-founder & CEO at Cognessa LLC & OptiAutomate LLC
With over a decade in consulting, digital transformation, and executive training, I help organizations and entrepreneurs harness business technology blending AI, automation, and pragmatic strategy to drive growth and performance.
Across healthcare, real estate, sports, marketing, and education, I’ve trained 2,000+ professionals and advised teams to deliver tailored solutions that solve real problems and enhance operational efficiency.
My academic path in Business Administration and Economics, followed by specialization in Political Science, shaped a multidisciplinary lens on strategy, leadership, and decision-making.
This foundation combined with hands-on work in e-commerce, digital marketing, workflow automation, and AI helps me design programs that are both visionary and grounded in measurable impact.
I currently lead Cognessa & OptiAutomate to help organizations integrate smart technologies and scale. Whether corporate training, AI implementation, or process re-engineering, the goal is simple: help ambitious leaders and teams grow smarter, faster, and more sustainably.
Platform Recognition
Recognized for using AI-powered development workflows to build practical business applications, internal tools, and SaaS products.
From project management and digital ventures to AI training, governance, strategic advisory, and executive transformation.
Built early professional experience across project management, public relations, stakeholder coordination, and independent administrative consulting. This phase shaped a practical understanding of operations, people, execution, and business communication.
Founded and managed Mobile Market, gaining hands-on experience in e-commerce, online sales, customer operations, digital business management, and commercial execution. This stage built a direct understanding of market demand, customer behavior, and operational discipline.
Co-founded GMTHREE L.L.C, working across business solutions, e-commerce services, marketing, recruitment, team building, and business strategy. This expanded the scope from managing a single venture to building multi-service digital business capabilities.
Founded OptiAutomate to help organizations integrate AI, automation, and business technology into practical operations, training programs, and digital transformation initiatives.
Designed and delivered professional training programs in AI for Business, digital transformation, automation, and practical AI adoption, training over 2,000 professionals across multiple sectors.
Supported the club through business management consulting, AI governance, and corporate training, connecting strategic thinking, institutional development, and practical AI adoption.
Became a PECB Certified Trainer and ISO/IEC 42001 Lead Implementer, strengthening my work in AI governance, AI Management Systems, risk management, policies, and organizational readiness.
After building OptiAutomate as a founder-led venture, I exited to focus more deeply on AI governance, executive advisory, strategic consulting, and advanced training. This marked a shift from broad digital transformation work to higher-level institutional and leadership advisory.
Founded Cognessa as a consulting and training firm focused on helping executives and consultants integrate AI into strategy, governance, leadership, and decision-making across the Arab and Gulf region.
Supporting governance enablement, strategic planning, digital transformation, AI adoption, and operational transformation, working closely with the Board, Executive Committee, and executive management.
Selected feedback from professionals who joined my training programs and practical AI sessions.
Selected exposure across training, advisory, business transformation, and AI adoption.















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